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Jeff White – CEO/Founder

Jeff White, the founder and CEO of White Echo, began his journey as the number one pick in the 1994 AFL draft. He played professional football with the Fremantle Dockers for three years before joining the Melbourne Demons, where he played for 11 years. During his career, he won the Melbourne Football Club’s Best and Fairest award and was selected for the All-Australian team. Jeff is now a life member of the club.

After retiring from football, Jeff developed a deep interest in the internet and social media. This passion led him to establish White Echo, where he helps individuals and brands build their online presence. Jeff recognized the market’s need when he started his own Twitter account, @JeffWhite34, in March 2009. Noticing the power of instant interaction, he conducted intensive research and helped friends like Gary Ablett Jnr, Pro Golfer Adam Scott, and various local businesses enhance their social media presence.

Since founding White Echo in 2010, Jeff and his team have assisted over 70 companies worldwide. He channels the instincts and passion that fueled his sports career into helping White Echo’s clients succeed online. When he’s not working, Jeff enjoys jet-skiing, watching footy, and spending time with his family.

Suzie Fish – Graphic Designer

Suzie Fish joined White Echo in 2011 as a Freelance Graphic Designer while working full-time at Cooper McKenzie Marketing. After having her daughter Rosie in 2012, she returned to White Echo as a permanent team member in 2014.

Suzie has over eight years of experience and holds a Bachelor of Graphic Design with first-class honors from the University of Canberra, completed in 2006. She has worked in various fields, including Advertising & Marketing, Commercial, Corporate, Hospitality, and Education. Suzie is known for her keen eye for detail, creative mind, and ability to create top-notch designs that meet the brief perfectly. Her can-do spirit and dedication to client satisfaction are unmatched.

Jon Fitzgerald – Tech Guru

Jon Fitzgerald is White Echo’s go-to expert for all things related to websites, apps, SEO, SEM, and technology. With a background as a network administrator for several large businesses, Jon switched to coding, where he found his true passion. He thrives on challenges and has a knack for solving complex problems.

A self-proclaimed nerd, Jon enjoys playing and coaching basketball, hitting the volleyball court, gaming on his Nintendo SNES, and participating in fantasy sports competitions. His extensive technical knowledge and problem-solving skills make him an invaluable asset to the White Echo team.

We challenge you to find something Jon can’t code, fix, or figure out!