Even though we work in social media we are still at times amazed at the incredible stats that show just how social media is being embraced around the world. We’ve found a great presentation that shares over 1,000 facts and figures about the use of social media in 35 countries. The presentation is based on research that involved 9027 consumers.
The research concludes 61% of Australians log onto social media daily. 63% of Australians have a Facebook account with 94% of the population aware of it.
The research also concludes brands and companies need to approach their use of social media with a human element. 55% of Australians follow a brand. There is a huge opportunity for brands and companies to get in touch with their customers via social media. The use of social media is an opportunity for companies and brands to offer their consumers product information, up to date information on promotions and event information. Content planning and regular content updates are a key way for brands and companies to increase engagement with fans.
We’ve identified some of the standout stats from the presentation below:
- Women typically outnumber men on social network sites
- Awareness of Facebook is close to 100%
- More than 400 million people use Facebook daily, that’s 58% of users
- More than 1 billion people, that’s more than 70% of the internet population use social networks
- People are typically using more than 1 social network
- More than 50% of social network users are connected to brands
- 42% of people have had a conversation with a brand via a social network
- People prefer to share positive brand experiences on social media
- Offline brand experiences are the main online conversation starters
- People become a Facebook fan because they like the brand not because of advertising
- Smartphone owners have a more intensive use of social networks
- 38% of internet users have a Smartphone
- 44% of Australians access the internet daily via a Smartphone
- 49% of Australians access social media daily via a Smartphone
- On average people install 25 apps on their Smartphone but only use 12 of them
- Compared to Facebook , Twitter is still a small network of people.
- Twitter users are typically using more social media than non Twitter users.
- 80% of people are aware of Twitter
The slideshow below has over 160 slides on the current World for Social Media, enjoy.
source: slideshare
