It’s one thing to understand how to setup and commit to social media, it’s another to then know what to do.
I came across an interesting comment emailed to me today, “I’m not happy with the posts being made, I could write better.”
The person may well in fact have a point and we never class ourselves as experts – no one can – but we know exactly what the person is thinking, “How is that post going to get people in the door?”
If you think social media is all about getting foot traffic through the door instantly, then you’re wasting your time.
If you want to utilize social media to engage, inform and build the trust of a brand, then you’re on the right track.
People these days treat their timelines on Facebook and Twitter like they treat their mothers; with love and care.
When opening up their timelines daily, people don’t want to continually see a brand selling and selling; they want to be informed on what the company is up to and the thing we find is the biggest attraction, what they could possibly win.
Ever come across a constant tweet that is repetitious, always has a link and it’s always about what they have for sale? Now tell me, how quickly did you unfollow them?
Now compare that to a brand that tweets about things you might be interested in, comments on a recent tweet Shane Warne has made, talks about the latest fashion show, replies to your tweet and then RTs your tweets, does that sound more appealing?
With that, what technique would make you like that brand more? I know which one I’d rather.
Companies have deadlines, numbers to make, budgets to achieve, and I get that, but isn’t word of mouth and trust vitally important for a company as well?
Social media delivers this. It’s not a selling tool, it’s a tool to engage, inform and deliver instant feedback for your customers, it’s a conversation platform that allows your customers to have a voice.
Please don’t get me wrong, it’s important to have a focus on delivering sales through social media, but we at White Echo believe that if your brand is actively engaging with their customers, providing them an opportunity to speak and providing feedback, that will sell.
Companies need to understand that investing time and money into social media is a process that takes time, time to build a digital presence that allows your brand to communicate directly with the people who support you.
Could you imagine a sporting club not allowing access to the athletes for the fans?
Allow your brand to grow, talk, engage, listen and most importantly, except and deliver feedback to show you care.
