Social media has bridged the gap between fans and athletes. And not just current athletes – the presence of ex-athletes on social media sites is huge. These days, you can not only follow your favourite sports star, but you can also engage, interact and get direct replies and feedback from them.
Jeff White, CEO and Founder of White Echo and ex-AFL footballer, chats about the evolution of the fan/athlete relationship with Sandi Sieger, and talks about the role and future of traditional media forms.
The social media landscape has changed the way we engage and interact – especially so for fans – who are the lifeblood of celebrities and athletes.
Here at White Echo, we're always available to help out with the smallest, or biggest, of tasks. And that includes taking a quick call from a footballer friend. Earlier today, we took a call from Collingwood Football Club player Harry O’Brien and provided him with a few tips for setting up a live Ustream [...]
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