This morning, White Echo launched a new element within their business package – Sponsored Echo’s. And before I tell you what they are, let me first tell you why they’re so good.
We all know that word of mouth has, and will always be, one of the most effective and powerful advertising tools around. Tracey Coleman, Director of Soup Marketing Agency, recently said, “I don’t need to tell you that word of mouth is the most effective way to market your business. It’s something we know inherently, but it’s often seen as an almost ephemeral force over which your business has no control. The truth is you can harness word of mouth and ignite it even.”