Last week, we talked about what the numbers in the new Facebook Insights mean. You may have noticed that they incorporate quite a few social media buzzwords, so I thought it might be useful to look at what a few of them mean. Tag Once upon a time, Facebook started allowing people to prove they [...]
Hello readers! Thanks for joining me here at White Echo for my first blog. As a starting point, I thought I’d share a little about myself and what gets me excited when it comes to social media, so you can get an idea of the direction I’ll be heading in. My name is Anna Spargo-Ryan [...]
Even though we work in social media we are still at times amazed at the incredible stats that show just how social media is being embraced around the world. We’ve found a great presentation that shares over 1,000 facts and figures about the use of social media in 35 countries. The presentation is based on [...]
Every day I am astounded by the number of people who own businesses that are not active on Facebook and Twitter (at minimum, I think people should be active on a number of other social media sites as well, but that’s just me!) Worse still, in my opinion, is those businesses who start a Facebook [...]
What a trip! Since founding White Echo in November 2009, it was my goal to one day visit the States and see first hand the growth, exposure, use and engagement of Social Media. Well, I was blown away. The one thing that really stood out with Social Media in the States is the amount of [...]
A few months ago I wrote a blog on a walkie talkie app called Heytell. With a little demo view, I found a lot of people interested in a little app that allows you to simply hold down a button, talk and send a message to your friends. When visiting the USA back in 2005 [...]
Have you ever heard an ad on radio, seen one on TV or seen a quick glimpse in the local paper and thought to yourself, “What was that name/number again?” My hand is up, I certainly have. Now that we have the digital space, there’s no issues unless that company doesn’t have their digital space setup [...]
Are you sure you’ve got it covered? The reason White Echo was founded came about from an informal meeting with a business owner back in 2009, who said, “We just don’t have time to be active in Social Media.” This comment, surprisingly enough, is still voiced today. Even with all the talk of Twitter, Facebook, [...]
The thing I love about social media is that everyday as a company at White Echo we discover something new. If you’ve ever come across someone who labels themselves as “an expert in social media” give them a silent pause, put your hands in your pocket, do a slow Derek Zoolander, turn to the right [...]
We have often come across businesses looking to get a quick fix out of social media. Our advice is this; don’t bother, go search for another marketing strategy. I came across an interesting video the other day when describing social media. Gary Vaynerchuk is a pioneer in social media. If you follow him or have [...]
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