Social media has certainly bridged the gap between athlete/celebrity and the fans. It’s provided an instant connection that has allowed fans of all ages to interact, follow and feel a part of their lives. One of the things we love to see is the interaction between the sporting club and fans. Yes, it’s great to [...]
If you have 3.9 million Twitter followers, why would you want to call a press conference to announce your retirement from sport? Well, that’s what @SHAQ decided to do yesterday and didn’t he get some coverage. Through the help of Digital Royalty – my idol, by the way – Shaq delivered his retirement speech via [...]
Here is a question for you – has social media played a role in providing athletes with confidence to perform? I think so, and I’ll explain why. When I first started getting heavily involved in social media, being the sports fan I am, I started following sports athletes on Twitter. One of the first athletes [...]
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