Blog

Today in Australia, ‘Offers’ became available on Facebook, as blogged by our CEO Jeff White. At the moment, offers are available in beta to a limited number of local business Pages. Offers will launch more broadly soon. What does this mean for Facebook users that ‘like’ businesses? “Now, you can get discounts from businesses when they post an offer on...

We know that Aussies are a social media savvy bunch. Just recently, mobile phone company Amaysim found that 95 percent would rather turn to social networking sites for help than phone a friend. But, just how much has social media changed the way Australians live? Based on this visual chart, we know that the amount of time spent on social...

On the eve of the 2012 AFL premiership season, I thought I would put together my own little All-Australian team but from a different angle, my own Twitter team. Twitter and other social media platforms like Facebook have provided a fantastic avenue for fans of this great sport of ours to follow, communicate and interact with their favourite players like never before....

Welcome to our very first “Your Echo” piece by White Echo. Every week White Echo will be providing an assessment on the digital presence of a company, sporting club, organisation etc – who we  have come across in the digital space. The weekly pieces are designed to provide the recipient feedback on our first impression of their digital space whether...

The momentous support behind the iPad has been nothing short of astounding. With 15.4 million sold in last quarter alone, the revolutionary tablet has changed the way many of us work, play and brainstorm. It follows the success of a series of Apple products now synonymous to everyday life. With the launch of the new iPad, Apple purists will be...

The Internet, and social media, can often take quite the beating. Every few days, traditional media outlets – TV, radio and newspapers – are full of reasons, opinions and case studies as to why social media is a scourge. I’m not being dramatic either – every couple of days, guaranteed, something negative is bandied about relating to social media. I...

Reading some tweets over the weekend, watching TV, analysing Facebook and listening to radio I couldn’t help but notice one common thing; businesses are running competitions more and more via Twitter and Facebook than 12 months ago. One that clearly stood out was a Twitter competition by David Jones to win a t-shirt autographed by Miranda Kerr. This tweet was tweeted by Miranda...

The benefit social media has on businesses is now showcased on a local scale. Melbourne homeowner Kurt Opray sold his house at a whopping $100,000 above the reserve, using social media platforms Twitter, Facebook and blogs. Opray has been hailed as an innovator by local real estate agencies. Following his success, it is undeniable that his methods will be copied....

It’s a daily response; “we’ll get back to you, this looks great, exactly what we need.” The “this looks great” part is the new media, digital media, the “we’ll get back to you” is the common mistake. Too often we’re seeing companies continuing to delay their decision to enter the digital space for their company. Digital space can relate to...

The explosion of Instagram has been nothing but breathtaking of late. I first came across Instagram on a trip to the Whitsundays in October 2010. I remember showing my wife, taking pictures and enhancing them to show off to our friends. The problem with Instagram back then was that when sharing with a platform like Facebook, it was a link...