Blog

The explosion of Instagram has been nothing but breathtaking of late. I first came across Instagram on a trip to the Whitsundays in October 2010. I remember showing my wife, taking pictures and enhancing them to show off to our friends. The problem with Instagram back then was that when sharing with a platform like Facebook, it was a link...

There are a number of companies popping up lately providing users all over the world with the ability to share music online, but there is one that is certainly taking the world by storm. It’s called Spotify. Based in Sweden, this online music sharing platform is giving users all over the world the ability to share playlists with your friends...

Being a recent graduate, I am certainly no stranger to the power social media holds over job hunting. Your Twitter and Facebook accounts have suddenly become an extension of your resumé, revealing your personality, your day-to-day antics, and, of course, your friends. It is not enough to just turn up to an interview on time, or to send off a...

It’s one thing to understand how to setup and commit to social media, it’s another to then know what to do. I came across an interesting comment emailed to me today, “I’m not happy with the posts being made, I could write better.” The person may well in fact have a point and we never class ourselves as experts –...

It’s funny how all of a sudden companies are finally jumping on the bandwagon of getting involved in social media including Twitter, Facebook and YouTube. Don’t get me wrong, this is great and I’m the first person to applaud this but “about time” and they still have a lot to learn. The thing I notice hands down with Australian companies;...

With every update that Facebook springs upon its users, come the complaints that follow. The most recent Timeline update has definitely seen its share of ‘dislikes’ – but no more so than the usual update. Users learn that despite their efforts in (ironically) setting up Facebook groups in protest, change is essentially inevitable in all things, more so when it...

Last week, we talked about what the numbers in the new Facebook Insights mean. You may have noticed that they incorporate quite a few social media buzzwords, so I thought it might be useful to look at what a few of them mean. Tag Once upon a time, Facebook started allowing people to prove they had friends by letting them...

Following someone else on Twitter is one of the few brief opportunities you have to score yourself a return follow. Whether the other party sees it in a notification email (and from all reports, most people have these turned off) or within an application such as TweetDeck, your ‘elevator pitch’ is limited to the 160 characters in your Twitter bio....

Hopefully you’ve had a chance to check out the new Facebook Insights for yourself, and looked at the way your audience is engaging with you.With any luck (and skill, obviously), your numbers are creeping up and up. Now we can check out the demographic info on the other tabs. I know, it’s a party! All the other sections of Facebook...

Facebook remains by far the most popular brand promotion platform in the social spectrum. When Google+ recently launched their business pages functionality, Facebook retaliated with an overhaul of its Insights system. We had all known it was in the pipeline for some time, but I was pleasantly surprised by the depth of the data now available to businesses. Today, let’s...