Blogging; Is It Part Of Your Digital Strategy?

Authoradmin DateSeptember 6th, 2011 CategoryBlogging Comments1

We’ve been banging on about the importance of blogging for quite some time now at White Echo. As our CEO Jeff White repeatedly says, “Content is King.” Whether you own a business, or are an individual looking to raise a profile, blogging is a wonderful avenue to open up a new conversation with your fans and customers, and to offer an insight into your business and yourself. Blogging will raise your profile. It will drive more traffic to your website. It will deliver and provide, over time, trust in your brand, and yourself. It will result in more sales for your business. Recently, Australia’s blogging network, Nuffnang announced results of its largest online blogging survey to uncover new knowledge about bloggers, their audiences and Australia’s growing blogging phenomenon. Nuffnang’s Country Manager, David Krupp says as Australia’s largest blogging network connecting bloggers with advertisers, Nuffnang is excited to see survey results prove the value blogs bring to the marketing mix for Australian brands. “It was no surprise to find out that 89 per cent of respondents are swayed by a blogger’s review of a product or service and want to go on to try it for themselves. This demonstrates the power of blogs for Australian brands’ marketing campaigns,” Mr Krupp said. Survey results showed:
  • 89 per cent are swayed by a blogger’s review of a product or service and would like to try it for themselves;
  • 89 per cent make the purchasing decisions in their household and of these, 87 per cent have learnt about a new product or service via a blog;
  • 81 per cent are noticing banner advertisements displayed next to the blogs they read;
  • 90 per cent pass on blog information to family and friends;
  • 92 per cent have used a search engine to find out more about a brand after reading about it on a blog post;
  • 90 per cent are loyal to a brand once they find one they like;
  • 65 per cent have entered a competition through a blog in the past 12 months;
  • 78 per cent of respondents agree blogs are a better source of information than traditional and mainstream media; and
  • 64 per cent of bloggers are between 18 – 34 years old.
“Blogging is still relatively new in Australia. Nuffnang has seen an explosion of new bloggers in the last three years with 64 per cent of respondents having only been blogging for less than 3 years. Many bloggers start a blog for self satisfaction but quickly evolve this vision, hoping to become an expert or publicly recognised,” Mr Krupp said. If you would like more information on how blogging can enhance your profile in the digital space, or if you would like to discuss blogging options with our team of writers, then please get in touch. @SandiSieger for @WhiteEcho

One Response

  1. [...] As Sandi mentioned in another post on this blog, 87% of people are swayed in their opinions about a …. Many of those who blog (a blog is a social media platform itself) will also share these opinions on other social networking platforms. Have you a policy of reaching out to prominent bloggers in your industry if they review your product or service? Do you know whether someone has written a review on your product or service? [...]

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